Profile of Dr. A. Krishnamoorthy

B.Sc.(Ag), M.Sc.(Ag), Ph.D., FSBA, FAAPMHE, FSPH ARS and Principal Scientist (Retd.) Former Head, Division of Entomology & Nematology, Indian Institute of Horticultural Research, Bangalore Former National Platform Coordinator (CRP on Borers), (Indian Council of Agricultural Research- Indian Institute of Horticultural Research), Bangalore Currently: Managing Director, Genuine Fert& Pest Pvt Ltd., Bangalore, India Worked as Principal Scientist (Agril.Ento.) and National Platform Coordinator (CRP on Borers) at Indian Institute of Horticultural Research, Bangalore under Indian Council of Agricultural Research (ICAR), New Delhi before superannuation. I worked with ICAR for nearly 38 years and during my research, developed over 18 technologies by which pest can be controlled using bio-control agents (without using pesticides) such as parasitoids, predators and entomo-pathogens. I have published over 300 research papers including 209 papers in leading national and international peer reviewed journals.

I was a Vice President of Society for Biocontrol Advancement, Bangalore, India for 12years Also, I was an Editor-in- Chief of Journal of Horticultural Sciences for 10 years (2005- 2015) published under the Society for Promotion of Horticulture, Bangalore, India I was a General secretary (1987-2002) and President (2002-2012) of Association for Advancement of Pest Management in Horticultural Ecosystems, Bangalore, India I was Chairmen of several institute level committees, organized two international conferences, five national conferences and several one day brain storming meetings on the management of pests of horticultural ecosystems as Chairman/ President Organizing committees. I represented and headed few committees at National level. I was a Head of the Department of Entomology and Nematology and handled several projects costing from Rs. 6.00 lakh to Rs. 2375.00 lakh with 33 centres across the country. I won several prestigious awards and Fellows of three national scientific bodies. Currently: I am Managing Director, and leading the company, Genuine Fert and Pest Pvt. Ltd., Bangalore, India since 2015, where I offer consultancy to farmers and urban terrace garden growers besides trading genuine quality products to the customers from our outlet.

We deal with soil less media such as coco peat, vermi compost, organic manure, potting mixes, grow bags, air pruning pots, organic oil cakes (Pea nut cakes, castor cakes, Pongamia cakes, neeem cakes), neem oil (300ppm, ) Azadirectin (differentnppm), perlite, vermiculite,plant growth promoters, micronutrients, macro and secondary nutrients, materials for shade nets, polyhouse, birds net, lawn grasses, seedling trays, plastic pots of different sizes, coloured pebbles, agicultural tools, sprayers, ornamental plants, indoor teak wood frame plant stands, plastic crates (folding and unfolding) ( Vergin and RP), several bio pesticides, biofertilizers, biocontrol agents (such as egg parasitoid, Trichogramma, predators, Cryptolaemus and Chrysoperla)etc ( over 200 products) We alsoexport, coco peat (Low ec, high ec, chips,), charcoal(briquette), tissue culture plants,and few of the above items, etc Profile of Genuine Fert& Pest Pvt Ltd Genuine Fert& Pest Private Limited, established in the year 2015, is a trustworthy organization engaged in offering range of quality products in the agri / horti industry. We are engaged in providing a wide array of products such as different types of coco peat, plant growth promoter, bio pesticides, pest repellent solutions, charcoal briquettes, plant fertilizers, different types of grow bags, vermin compost, neem cake powder, growing containers such as pots, air pruning pots,etc., shade nets, weed mats etc.Garden tools, pebbles, live plants (indoor and out door)(You can visit our website at https://farmerscastle.com). Our products have been extensively demanded amongst our valued customers owing to the superlative quality, modern features, reliability and competitive prices in the market. We practice fair approaches to trade our self and practices client cardinal philosophies that help us to build trust and faith amongst our valued clients. We keep close watch on market demands and ensure that same are incorporated in our range as well.

We have employed innovative technology in few of our own manufacturing products, besides trading other products, that has made it compliance ready and help us impart a sense of complete satisfaction to our valued customers. Due to the commitment that we show towards quality and excellence, we have acquired a massive client base across the nation. Our motto is to achieve complete customer satisfaction by enduring our best. Our Principles

1. Provide genuine products  
2.Provide at the best competitive price 
3.Provide the right knowledge
4.Establish customer satisfaction
5.Provide long term relationship and Integrity

 The company is also governed and promoted by other Directors who are eminent in their own fields PROMOTER DETAILS:-

1. SAJITHA BASHEER, Director, She is a B.Tech graduate from College of Engineering, Thiruvananthapuram and passed out during the year 1989. SajithaBasheer is also a Certified Chartered Engineer. Mrs. SajithaBasheer, a Technocrat cum Woman Entrepreneur was the Managing Director of Cochin Surfactants Pvt Ltd., taking care of the project execution, maintenance and process control of the biggest Activated Carbon plant in India. Her knowledge in Activated Carbon field definitely helped in the success of the project. She is residing atMucheth House, V.C. Ahmed Unni Road, West Veliyathunadu P.O. ,Malikapeedika, Aluva – 683 511 2.

2.MR. ANESH KUMAR, Director –(Finance and Technical) aged about 50 years, a B.Com graduate having more than 26 years of experience in automobile industry, plastic can manufacturing industry and coir pith industry. He is in-charge of assessment of quality of product being purchased and sold, introduction of new products, monitoring production, sales and financial aspect

3. MR. PRAVEEN K N, Director, aged about 42 years, graduate from B.E. Electronics, having more than 18 years of experience in IT- sector. His knowledge and wisdom in the field of IT is very much helpful to guide the company in digital marketing, bringing new ventures, development of projects etc

4. SMT. ARCHANA K.N., Director, aged about 39 years, graduate from B.E. Computer Science, looking after website development, indiamart, digital marketing, uploading of product details, coordinating with other vendors like amazon, flipkart etc.,

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